The industry with which the CTCA is involved can be illustrated in the following graphic:
The Creative Industry is defined by those activities which have their origin in individual creativity, skill and talent and which have a potential for wealth and job creation through the generation of intellectual power.
Globally the culture and creativity industries have become an increasing driving force in the international market place. Trading in ideas and innovation, the creative economy straddles economic, political, social, cultural and technological issues, not only making a significant impact on society but the economy as a whole. [The Cultural and Creative Industries Federation of South Africa (CCIFSA). Nov 2014]
Fields in the industry
A Training Model with Proven Results
A high employment rate figure for graduates, both locally and overseas, is a priority for the CTCA. The CTCA practises an industry-guided educational model including:
- Master designers training and mentoring students.
- Structured and closely-managed internships.
- The incorporation of Business Management and Entrepreneurial Studies, that provide students with strategic, operational and planning skills.
- This design-education model based on industry involvement delivers the highest percentage of employment in graduate students.